Top ranked NASCAR driver, Jimmie Johnson is teaming up with Levi Strauss Signature® to help fans find the best jeans for their body type in record time. The Levi Strauss Signature® Fit Pit takes the guesswork out of buying jeans with Intellefit™, an award-winning electronic body scanner. When a fully-clothed person steps into the booth, the Intellifit system will scan their body in approximately 10 seconds and recommended sizes and styles of Levi Strauss Signature® jeans cross referenced with their measurements. The Levi Strauss Signature® Fit Pit is making a pit stop at the Wal-Mart in Vaughan on July 25. Jimmie Johnson will be on hand to take media through the interactive Fit Pit, answer questions and sign autographs.
WHO:
Top ranked NASCAR Driver no. 48 Jimmie Johnson Hundreds of Jimmie Johnson fans
WHAT:
Jimmie Johnson will tour media through the Fit Pit, including the Intellifit™ body scanning system. Media and consumers can step into a booth to be electronically measured and receive an output of the style and size of jeans best suited for their body type. There will also be a Jimmie Johnson autograph session and the 2005 Levi Strauss Signature® collection on display
WHEN: Monday, July 25 8:30 – 10:00 a.m. – media interviews
10:00 a.m. – 11:00 a.m. – autograph session
11:00 am – 8:00 p.m. – Levi Strauss Signature® Fit Pit
WHERE: Wal-Mart Vaughan
101 Edgeley Blvd.
(located near Jane and Hwy 7)
To confirm your attendance, please contact:Sylvia SicusoAPEX Public Relations(416) 924-4442 ext 255ssicuso@apexpr.com
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Thursday, July 21, 2005
CASCAR MOPAR 500 WEEKEND: Pit Stop Competition
The team crewing D. J. Kennington's Castrol-sponsored Dodge won the Pit Stop
Competition at Eau Claire Market in downtown Calgary today. When the
winning team's prizes were presented, however, courtesy of sponsors Super 8
and Snap-On Tools, Kennington's shirt was different from everyone else's in
the winning group.
The reason for the sartorial mismatch was that the regular pit crew for
Kennington's St. Thomas, Ontario-based Dodge was still in transit. The
jackman, tire carriers and tire changers who completed the stop in a
blisteringly-quick 10.22 seconds were actually borrowed from the #02 Power
Water team of Kennington's friendly rival Kerry Micks from Mount Albert,
Ontario.
Second-fastest among the teams participating was the #60 MOPAR Dodge outfit
of Ron Beauchamp from Windsor, Ontario which did their stop in 10.83
seconds. Mark Dilley's #9 Dodge crew was third.
TOMORROW the CASCAR teams get down to business with qualifying at 6pm and
the Twin Centennial 100s beginning at 7pm. Both the Alberta Centennial 100
and the Saskatchewan Centennial 100 are full-points races.
Spectator gates open at 5pm.
SATURDAY night, it¹s the MOPAR PARTS 300. Pitting the top CASCAR National
Super Series teams from Eastern Canada against the best of the Western
Series, the 300 will fall to the driver and crew who best combine speed,
strategy and racing luck.
SPECTATOR GATES open at 1pm for FanFest with an autograph session with all
the drivers late in the afternoon. The MOPAR Parts 300 goes green at 7pm
- From Robert K. Rooney
Competition at Eau Claire Market in downtown Calgary today. When the
winning team's prizes were presented, however, courtesy of sponsors Super 8
and Snap-On Tools, Kennington's shirt was different from everyone else's in
the winning group.
The reason for the sartorial mismatch was that the regular pit crew for
Kennington's St. Thomas, Ontario-based Dodge was still in transit. The
jackman, tire carriers and tire changers who completed the stop in a
blisteringly-quick 10.22 seconds were actually borrowed from the #02 Power
Water team of Kennington's friendly rival Kerry Micks from Mount Albert,
Ontario.
Second-fastest among the teams participating was the #60 MOPAR Dodge outfit
of Ron Beauchamp from Windsor, Ontario which did their stop in 10.83
seconds. Mark Dilley's #9 Dodge crew was third.
TOMORROW the CASCAR teams get down to business with qualifying at 6pm and
the Twin Centennial 100s beginning at 7pm. Both the Alberta Centennial 100
and the Saskatchewan Centennial 100 are full-points races.
Spectator gates open at 5pm.
SATURDAY night, it¹s the MOPAR PARTS 300. Pitting the top CASCAR National
Super Series teams from Eastern Canada against the best of the Western
Series, the 300 will fall to the driver and crew who best combine speed,
strategy and racing luck.
SPECTATOR GATES open at 1pm for FanFest with an autograph session with all
the drivers late in the afternoon. The MOPAR Parts 300 goes green at 7pm
- From Robert K. Rooney
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