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Canadian internet news entrepreneur / race car driver Pierre Bourque debuted a new sponsor in Sunday's NASCAR Canadian Tire Series race at Mosport International Raceway. Bourque's Dodge Charger stock car sported a large Conservative Party of Canada logo on its hood.
Bourque's popular Bourque Newswatch site is on the daily 'must-see' list of 'Favourites' for Canadian news and political junkies. In Sunday's race, the Ottawa racer lined up 23rd in the field of 29 for the 51-lap chase around the legendary 10-turn road course, located northeast of Oshawa, Ontario.
Bourque rode a consistent race to a 13th-place finish in the Father's Day event. Several prominent Tory MPs - including some federal Cabinet Ministers - were on hand at Mosport to cheer on their driver, who will also carry CPC support in three other events this season (Edmonton, Trois-Rivieres & Montreal).
In the United States, it isn't unusual for politicians and political parties to sponsor NASCAR race teams. The term "NASCAR dads" was coined to represent a coveted demographic in the lead-up to elections.